The Real Santa gets sponsored
Santa has been sponsored on Real Radio this year by Lees of Scotland – the independent manufacturer which makes the confectionery Snowballs.
The campaign sees the first time the company has advertised on radio for over 10 years, and will appear on the Real Breakfast Show throughout December.
The Real Santa involves a Santa character phoning a lucky child live on-air each day in December to wish them a Merry Christmas and ask what they would like for Christmas. The campaign, which has been running for five years now, is popular with listeners and creates a nostalgic and family focused feel to the station’s on-air content in the run up to Christmas.
Stephanie Lamont, sponsorship and promotions manager of GMG Radio Scotland said, “We are delighted to be working with Lees on this fun and exciting sponsorship. We know our listeners love the Real Santa feature on Real Radio and we feel Lees are the perfect partners to help bring some festive cheer to families across Central Scotland.”