The BBC has announced that Andy Parfitt is expanding his responsibilities, taking on the role of Controller of BBC Popular Music in addition to his existing portfolio that includes Radio 1, 1Xtra, Asian Network and BBC Switch.
As part of his responsibilities, the Radio 1 controller will also oversee the pan-BBC music event The Electric Proms. Parfitt had been caretaking the role since Lesley Douglas resigned from the post two months ago, consequently, he’ll take up the permanent position with immediate effect.
Though he was considered an industry favourite for the post of controller of Radio 2 and BBC 6 Music, the BBC have said that he had not applied for the role.
Tim Davie, Director, BBC Audio & Music, said: "Andy's work leading the younger focused networks has been outstanding – and I'm confident that he'll develop our popular music content with the same energy and focus that he has brought to BBC Radio and Switch."
Parfitt added: "I'm really pleased to expand my role. This is a great opportunity and I'm looking forward to the challenge of driving our popular music strategy forward on all platforms."
