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DRDB to push DAB for Xmas

The Digital Radio Development Bureau has launched a Christmas marketing campaign to push DAB stations this Christmas, including Planet Rock which has just unveiled a new logo and website.

The DRDB also has a new [link=http://www.getdigitalradio.com/]website[/link], and has a Christmas marketing campaign which includes eadio ads, on-air promotions, press promotions, editorial, and in-store.

Ads identifying DAB radio sets as the perfect Christmas gift run for six weeks across analogue commercial radio stations. Similar promotions will also run on BBC radio and television.

DRDB chief executive Tony Moretta says: "As with many consumer electronics products, Christmas is the key sales period for DAB radios. For the first time this year we have a campaign that unites both BBC radio/TV and commercial radio in the same creative execution. DAB radios are a high value, low cost gift this Christmas."

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