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GMG gets new strategy chief

Richard Jacobs is to start as GMG Radio's new Head of Commercial Strategy after seven years at MediaCom as their Head of Radio Planning and Buying.

Starting on February 16th, Richard will report into Group Commercial Director Jonathan Gillespie.

The brief is to manage and deliver commercial strategy and insight for the GMG Radio brands to clients, agencies and commercial partners. He will also be responsible for managing direct client relationships, insight, brand strategy and trade marketing functions.

Previously, Richard was overseeing the planning and buying of radio advertising spend for major clients at MediaCom and spent a number of years before this in Sponsorships and Promotions at EMAP Radio.

Group Commercial Director Jonathan Gillespie said: “We are delighted to welcome Richard to this new role within the group; he will have a real impact in the market place. His experience at MediaCom places him perfectly to help move the GMG Radio Commercial Strategy to where the Real, Smooth and Rock Radio brands become even stronger in a competitive market place.”

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