Capital FM's Summertime Ball will return this summer, with a new sponsor – online fashion store ASOS.com.
The Ball and new sponsor was revealed on-air this morning by Greg and Jodie, with the date of the event and artists who are appearing still to be announced.
In a six figure deal brokered by Carat Sponsorship, ASOS.com will be included on Summertime Ball on air trails and live reads across 95.8 Capital FM as well as print materials including tickets, programmes and marketing collateral. ASOS.com will also have significant brand presence at the concert as well as experiential activity.
The first Summertime Ball, held in June last year, featured performances from stars including Katy Perry, Calvin Harris and Lionel Richie. The Summertime Ball with ASOS.com, will be the station’s fourth ‘ball’ and follows hot on the heels of the Jingle Bell Ball in December 2009 which saw the likes of Janet Jackson, Lady Gaga and JLS perform to a crowd of 17,000 on each day.
Mike Gordon, Global Radio’s Group Commercial Director said: “We are hugely excited by this partnership– it’s an ideal brand fit for 95.8 Capital FM and we’re looking forward to hosting the greatest London concert of the summer with ASOS.com as our sponsors.”