DAB stations continues to grow
With the sharp increase in listeners to BBC 6 Music, other digital stations have also enjoyed a rise in popularity.
Planet Rock, Jazz FM and Absolute have all reported extra listeners, in the same week all three stations win at the Sonys.
Jazz FM, which won Silver for its Southern Comfort Big Easy programme, hit its highest ever total listening hours since the station re-launched on DAB back in October 2008, with an increase of 22 per cent over the previous period. Audience figures have also risen taking the number of people listening to 471,000, showing an increase of 6 per cent over the previous period.
Jazz FM Chief Exec Richard Wheatly says, “Its been another great week for Jazz FM and I am delighted with these terrific audience figures. It is so encouraging to get figures like this even before we launch our major outdoor advertising campaign in June.”
Planet Rock, which picked up Digital Station of the Year this week, now has a record 5.9 million hours and a steady 694,000 listeners. CEO Malcolm Bluemel said, “ This has been an exciting week for Planet Rock as the station goes from strength to strength."
Absolute 80s launched with 264,000 adults listening and 1.4 million hours.