Amnesty takes 10,000 radios
Data from the Radio Amnesty has been released, and reveals that over 114,000 digital radios were sold in June 2010, with retailers reporting sales up by 20 per cent.
10,000 of those sold were as a result of trading-in fully working analogue FM radio sets.
Other contributors to the record sales month were the scheduling of digital content including World Cup coverage on BBC Radio 5 live, 5 live Sports Extra and TalkSport, Glastonbury coverage on BBC 6Music, and Isle of Wight festival coverage on Absolute Radio.
The Radio Amnesty, which ran from the end of May to the end of June 2010, offered consumers a discount on a new digital radio in exchange for their analogue radio, collected to be reconditioned for charity or recycled. During the campaign the overall market sales increase was 17 per cent.
The 10,000 radios which were traded in are currently being assessed and refurbished by RadioFix, the radio repairs service, and a quarter of them have already been allocated to the Children’s Radio Foundation in Southern Africa, where they will support the personal and intellectual development of children through giving them access to radio programmes. Radios which are beyond repair will be recycled under the WEEE Directive.
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