Digital DAB stations on the up
NME Radio, recently at risk from complete closure, has doubled its audience share, with a rise in overall listening hours to 1.3 million.
Fellow digital station Jazz FM has also received good results with over 2 million hours, whilst Planet Rock reports its highest ever reach.
Planet Rock now has 718,000 listeners digitally, driven by growth across all daytime shows Monday-Friday, with Rob Birnie’s morning show audience up 12% to 290,000 and ‘Breakfast with Alice Cooper’ showing a 5 per cent increase to 185,000.
Jazz FM, whilst down a little on reach, has a over two million hours. Something which Chief Exec Richard Wheatly is happy about: "25% is a terrific increase in total listening in just six months, I hope we can keep it up!"
NME Radio was saved by Town and Country Broadcasting last month..Jason Bryant, new executive chairman of NME Radio, says: “We are looking forward to building NME Radio into a significant national media business and these figures provide a solid base with a strong audience profile. NME Radio is the ideal media platform for national advertisers looking to reach an attractive young audience profile through a compelling and distinctive music radio proposition.”
NME Radio recently won a coveted gold Sony Radio Academy Award – the UK's most prestigious radio accolade – for its “groundbreaking concept and extremely fresh approach and sound”.
Digital radio listening share is up 17 per cent year on year, with digital radio listening weekly reach up 11 per cent year on year. Over 18 million adults now own a DAB radio set.