GaydarRadio reports record reach
Listening figures released by GaydarRadio show the station has increased its audience by 45 per cent from 2008, recording its best ever quarter.
Stats show a weekly reach of just under half a million listeners, measured by Ipsos MORI and endorsed by RAJAR, with forty one per cent listening via DAB.
The station's ratings are not measured officially by the radio industry body because its system is unable to determine the sexuality of its sample listeners, but show 488,470 people are tuning in.
The survey covers the period May 18 to July 26 2010 and also shows listeners are tuning in for an average of 10 hours a week, with the internet remaining the most popular platform (79 per cent of weekly reach), more people are listening via DAB, with forty one per cent listening via this platform in the past week.
Robin Crowley, Head of Radio, commented: “I am delighted with our audience figures. It proves in black and white what we have known for a long time, our audience love our upfront music policy, and no-nonsense broadcasting. Not only are they listening for longer, they are introducing their friends to Gaydar Radio in droves.”