PURE offers sub-£40 DAB radio

A new DAB radio set has been launched by PURE for under £40.

The bedside digital radio device is a slimmed down version of the Siesta, and has gained the name Siesta Mi, pronounced "me", and comes complete with two alarms.

If you buy the Siesta Mi in the UK, you'll get FM and DAB, buy it outside the UK and it comes with DAB+ as well. It comes in Black-only and has a large clock display on the front, which automatically adjusts to suit the light levels of the room.

Says Colin Crawford, PURE’s director of marketing: “Siesta Mi, in conjunction with the equally affordable ONE Mi, will truly take digital radio mainstream. At such a great value price, why would anyone consider buying an analogue radio which would be virtually obsolete within a few years? Siesta Mi is the perfectly affordable way to wake up to your favourite digital radio station.”

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