CFM cuts West Cumbria content
Bauer Media's CFM is to drop its "90 seconds of discrete local output every daytime hour" for its West Cumbria licence.
The obligation, CFM says, does little to reflect life in West Cumbria. Instead, the station will continue to include the area within news bulletins.
The West Cumbria licence was won by North Cumbria-based CFM and offered seperate programmes such as Breakfast from September 1995 onwards.
But now CFM says local news bulletins do more than enough to cover stories from West Cumbria, with additional outside broadcasts for special events. The Format change document says: "As present the discrete 90 second inserts are token what’s ons serving little to reflect life in West Cumbria. We do not feel that the proposed changes to CFM (West Cumbria)’s licence would have any effect on the localness of the output."
Ofcom agreed and approved the change.