BAUER: Magic 105.4 stays top
Magic 105.4 remains the most listened to commercial radio station in London with its biggest ever audience.
With a reach of 2.149 million listeners and a share of 6.7 per cent, the Bauer Media radio station is ahead of Capital, Heart, BBC Radio 1 and BBC Radio 2 locally.
The Magic Network is up 10.1 per cent year on year to just under 4 million reach.
Steve Parkinson, MD of Bauer Radio London said: “We have obsessed over Magic’s music mix this summer and it has paid dividends. Whether it’s the tunes that people know and love, or introducing listeners to new artists like Rumer and Eliza Doolittle, the team – from programme director Pete Simmons to presenters including Neil Fox, Rick Astley and Kim Wilde – are rightly proud.”
Elsewhere around Bauer, Kiss 100 is down but remains number four in London, and still beats Radio 1 in 15-34 year olds. The Total Kiss Network reach across the UK is up 14 per cent year on year to just over 4 million, ahead of the Galaxy audience on 3.8 million.
Key 103 Manchester is up 16 per cent in reach and 21 per cent in hours; Liverpool’s Radio City is up 20 per cent reach and 25 per cent hours; Radio Tay in Dundee up 14 per cent reach and 23 per cent hours; Stockton’s TFM up 34 per cent reach and 19 per cent hours; Radio Aire in Leeds is up 33 per cent reach and 19 per cent hours; and in Inverness MFR reach up 10 per cent and 14 per cent hours.
Dee Ford, Group MD Radio, Bauer Media said: “Over 13 million listeners across the UK trust our Award-winning stations to both deliver news and information that is personal and relevant to them, and provide them great musicality and unique content for which we are famous across multiple platforms. These latest RAJARs are a tribute to our talented teams and their local first focus at each of our 42 stations across the UK.”
Wave 105 is also celebrating with 369,000 people tuning in, for an average of 11.6 hours a week – the highest total listening hours the station has delivered in its 12 year history.
Martin Ball, Wave 105’s Managing Director, commented: “This really is a fantastic result. Since we first launched Wave 105 twelve years ago we have evolved our listener experience to reflect the changing competitive radio landscape and I am delighted that people in the south continue to listen to us with such enthusiasm.
“This result has been achieved by a great team of people at Wave 105 who are passionate about delivering compelling listener entertainment, and I am very proud of how they have responded to the challenges of the past year and delivered new record listening figures.”