Stations get RAJAR results
Radio stations across the UK have been receiving their Q3/10 RAJAR results ahead of the public release of the data at midnight.
RadioToday will have a live blog tonight so you can join us to digest the results as they come in.
For the first time in this survey period children under 10 don't feature in the samples. Previously, RAJAR has included youngsters aged 4-14 in surveying but says societal changes in recent years are making it harder to recruit a representative sample of younger kids. Efforts have instead been focussed on making the 10-14 age group sample more representative and reliable.
This set of figures include name changes for a few of the Heart stations, Kestrel and Nova Radio (was Star in North Somerset). The total audience for Smooth Radio will be labelled in the report as Smooth UK – and it's the last set of figures for the Smooth stations before the network programming was introduced earlier this month.
Absolute Radio 90s joins RAJAR for the first time this quarter, and Lancashire station The Bay has cut its TSA size by around 35,000.
It's also reported that from next year figures on what proportion of a station's listening is on digital platforms could be made public. Absolute Radio already does this – announcing at the Radio Festival last week that 40% of its audience is from digital (but it goes up to 55% when you exclude the London FM licence). RAJAR subscribers will be asked their views on plans to break down audience figures by platform in the published reports and if the proposal's given the go-ahead the change could be made from the first quarter of 2011.
To follow all our coverage of the Q3/2010 RAJAR release, see our [link=https://radiotoday.co.uk/rajar]dedicated pages[/link] – and if you're an MD or programmer and you want to send us your results or comments about your results, [link=https://radiotoday.co.uk/e107_plugins/contactform_menu/contactform.php]get in touch[/link].