Absolute helps launch iAd

The European launch of Apple's mobile advertising platform iAd will be promoted by Absolute Radio in a new deal.

The station will be one of many Apple partners for the event including Renault and Turkish Airways, but the exclusive radio brand.

The iAd mobile advertising platform advertisers to target millions of iPhone and iPod touch users within apps. Since its launch in October 2008, Absolute Radio has served over 1.5m app downloads of 19 different apps – and in December the station’s listen apps will be further upgraded to become to the first UK radio station to enable the new advertising platform.

Clive Dickens, Absolute Radio’s Chief Operating Officer, “This pioneering, exclusive partnership with Apple demonstrates our continuing commitment to lead innovations in digital mobile marketing and engagement”.

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