Digital gets big festive push

Digital Radio is getting its biggest ever TV and radio Christmas gifting campaign from 22 November and runs until Christmas Eve.

Adverts featuring comedians including David Mitchell and Hugh Dennis will run on commercial radio, BBC TV and BBC radio, in support of the transition to digital radio.

David Mitchell and Arthur Smith will promote DAB on commercial radio whilst Hugh Dennis and Sue Perkins will do the same thing on the BBC. The campaign uses the endline “digital radio, more to love” and [i]dramatises [/i]how digital radio gives you more of what you love about radio and so makes the perfect Christmas gift.

The Christmas campaign will run across major commercial radio groups including Global, Bauer, GMG, Absolute, UTV and many local commercial stations. The BBC trails start on BBC TV on 27 November and BBC radio on 4 December, and highlight all the BBC content on digital radio, including digital-only stations.

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