with RCS

P and M nominations out

Orion Media lead the nominations for this year's Radio Academy Promotions and Marketing Awards as 10 of their entries have made the shortlist.

Absolute Radio are nominated 9 times and Global 8.

The BBC are next with 7 nominations, while Bauer have 6, GMG have 3 and UKRD 1.

In one category – Best Local or Regional Radio Marketing Campaign – three Orion stations are up against each other. It's a Midlands battle too as Mercia, BRMB and Heart 106 go up against Global's Trent FM.

Absolute is up against itself in two categories – Best National On-Air Promotion (for Faces for Radio and Rock 'n Roll Football Live), and Best National Station/Network Marketing Campaign (for Faces for Radio and The White Van Man Giveaway). In the latter it's up against Radio 4's History of the World in 100 Objects and Radio 2's marketing for the Chris Evans Breakfast Show.

In the hotly-contested Best On Air Imaging category, it's between Absolute, Radio 1, Radio 1Xtra and BRMB.

Best Local/Regional On-Air Promotion sees Bauer's Scottish stations (The Great Donate) up against stablemate Hallam FM (Get Me To The Church On Time 2), plus UKRD's Minster FM (Live In It To Win It) and Global's Trent FM (Raise Your Voice).

GMG's Real Radio has three nominations – for Real Radio Websafe, the North East's Vote Joe, and the North West's MEN Arena Real Big Bash.

A spokesperson for the Radio Academy told RadioToday.co.uk: "We’re delighted to say that we received a record number of entries this year from a wide range of stations, both commercial and BBC. The standard of entry was extremely high and we’re looking forward to celebrating all the fantastic promotions and marketing campaigns we’ve enjoyed in the past year at the awards ceremony later this month."

The winners will be announced at the NDL Promotions and Marketing Awards 2010 on 22 November at The Venue on London's Great Portland Street.

Nick Deyong, Managing Director of NDL Group said: "NDL is proud to continue its support of the Radio Academy and to celebrate the best in radio promotions and marketing for the 10th year running. Radio continues to reinvent itself and consistently delivers innovative promotional platforms and content to audiences for station and client brands, as this year’s nominations demonstrate. NDL would like to congratulate those involved and wishes everyone the best of luck on November 22nd."

[b]The nominations in full[/b]

[b]BEST LOCAL/REGIONAL ON-AIR PROMOTION[/b]
The Great Donate – Bauer Media Scotland: Forth One, Clyde 1, Tay FM, Borders and West FM
Get Me To The Church On Time 2 – Hallam FM
Live In It To Win It – Minster FM
Raise Your Voice – Trent FM

[b]BEST NATIONAL ON-AIR PROMOTION[/b]
Faces for Radio – Absolute Radio
Rock 'n Roll Football Live – Absolute Radio
BBC Radio Uni, Ibiza 2010 – BBC Radio 1
Would You Kill the Big Guy – BBC World Service

[b]BEST ON-AIR SPONSORSHIP[/b]
Wadworth Pub Quiz on Absolute Radio – Absolute Radio
Sony Ericsson Baddiel & Skinner – Absolute Radio
Blackberry & KISS 100 – Bauer Media
Big Sleep Out – Trent FM

[b]BEST ON-AIR IMAGING[/b]
Absolute Radio – Absolute Radio
Station Sound BBC Radio 1 – BBC Radio 1
Station Sound BBC Radio 1Xtra – BBC Radio 1
Listener Imaging – BRMB

[b]BEST LOCAL OR REGIONAL RADIO MARKETING CAMPAIGN[/b]
Walkathon 2010 – BRMB
Heart Breakfast Election – Heart 106
Revenge of the Cat – Mercia
Raise Your Voice – Trent FM

[b]BEST NATIONAL STATION OR NETWORK MARKETING CAMPAIGN[/b]
The White Van Man Giveaway – Absolute Radio
Faces for Radio – Absolute Radio
The Chris Evans Breakfast Show – BBC Radio 2
A History of the World in 100 Objects – BBC Radio 4

[b]BEST USE OF ONLINE FOR MARKETING A STATION OR NETWORK[/b]
Absolute Radio Podcasts – Absolute Radio
Snow 2010 – BRMB
Revenge of the Cat – Mercia
Radio City Live – Radio City 96.7

[b]BEST RADIO STATION EVENT[/b]
Absolute Radio's 1st Birthday (Madness on Regent Street) – Absolute Radio
Walkathon 2010 – BRMB
Gig In The Sky (James Blunt) – Heart
MEN Arena Real Big Bash – Real Radio

[b]BEST “STREET” MARKETING CAMPAIGN[/b]
Walk of the Black Country – Beacon
Revenge of the Cat – Mercia
Vote Joe! – Real Radio North East
Raise Your Voice – Trent FM

[b]BEST CROSS-MEDIA PROMOTION OR CAMPAIGN[/b]
One Beach & a Wedding – BRMB
Electoral Commission (Silent Generation) – Bauer Media
MFR Bikesafe – MFR
Real Radio Websafe – Real Radio North West

[b]BEST USE OF RADIO TO SUPPORT AN ONLINE CAMPAIGN[/b]
The BBC Weather Website – BBC Radio Cross Trails
Vodafone World of Difference – 95.8 Capital FM
Bing / X-Factor – Various Stations (Global Radio)
More Th>n – Pet Cube – Heart

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