Classic FM have announced a new six-month-long sponsorship deal for their breakfast show – with Churchill Home Insurance.
The famous ‘Churchill dog’, voiced by comedian Bob Mortimer, features as part of the campaign on Global’s national station which started this week.
The deal covers the weekday Brighter Breakfast, presented by Mark Forrest, as well as the weekend breakfast show with Tim Lihoreau.
The sponsorship deal was brokered by Mediacom and Global Radio. Peter Deane, Marketing Director, Churchill Insurance, said: “Sponsoring the Classic FM Brighter Breakfast show allows our brand to engage with our target audience every morning. The partnership will build the message that homeowners can count on Churchill for traditional service.”