Clare Bowen joins RAB in creative role

The Radio Advertising Bureau has taken on ad agency account manager Clare Bowen as its first Head of Creative Development.

She’ll be responsible for helping champion higher standards of creativity in radio ads across the UK and moves from HMDG where she led campaigns for Rachel’s Organic Yoghurt and Superdrug.

Simon Redican, RAB Managing Director commented: “The medium is in rude health, with record audiences and growing revenues. Clare will work with advertisers and creative agencies to begin to see UK Radio ads receiving the same sort of plaudits and recognition our creative industries are famed for worldwide.”

Clare Bowen added: “It’s time to give UK radio advertising the reappraisal it deserves. With so much energy and innovation evident in other media channels right now, we now need to raise the bar of radio creative too. I’m excited to be part of that challenge.”

Prior to HMDG, Clare has worked at agencies including Coley Porter Bell and Ogilvy.