Orion Media’s East Midlands station Gem 106 has helped generate £1m of work, through a campaign to promote job opportunities in the area.
It follows similar campaigns in the North East by Bauer stations Metro Radio and TFM in recent months.
Gem 106 launched the campaign on Monday by advertising jobs on air and giving interview tips for free. Four days in, the station has smashed its £1m target – and has also had backing from Prime Minister David Cameron.
Mr Cameron said: “It is fantastic that Gem 106 has teamed up with local businesses to help bring one million pounds of work to the East Midlands. By promoting opportunities and giving interview advice they are playing a vital role in getting people in the East Midlands into work.
At the time of writing the station has promoted £1.6m worth of employment opportunities and says it will continue running the promotion.
Posted on Thursday, April 19th, 2012 at 1:08 pm by RadioToday UK