Bauer covers Coldplay in Sunderland
Twenty Bauer Radio stations are to broadcast a live performance from Coldplay and interview with the band next month.
The June 7th Mylo Xyloto tour gig at Sunderland’s Stadium of Light will air during an In:Demand evening show special on 14th June, with bespoke versions of band interviews made for English and Scottish audiences.
The special will go out on all of Bauer’s ‘Place portfolio’ stations in the North West, Yorkshire and the North East, as well as Clyde 1, Forth One, Northsound 1, MFR, Radio Tay, Radio Borders, West FM and Cool FM,. It will also air on ‘Passion’ portfolio stations Kerrang!, Q and The Hits Radio.
An hour’s worth of songs from the sold-out Sunderland gig will air from 9pm following the chat with the band. The performance will also be available as a listen-again programme for a week following broadcast.
The interview on English stations will be done by In:Demand presenter Alex James, while In:Demand Scotland’s Romeo will chat to the band for broadcast on the Scottish stations.
Each of the 20 stations’ breakfast shows will run competitions for listeners to win tickets to the Stadium of Light concert and a chance to meet Coldplay too.
Ric Blaxill, Music & Content Director at Bauer Radio, said: “Coldplay are one of the world’s biggest bands, with over 50 million worldwide sales, so we’re excited that our unique and exciting evening of programming will connect Coldplay fans across the whole of the UK, harnessing the power of our Portfolios to engage audiences with real ‘appointment to listen’ radio. We are really proud of our ability to deliver quality live music experiences to listeners, whether through arena events, intimate gigs or broadcasts like this one which follows in the footsteps of similar deals with U2, Rihanna, Lily Allen, Kings of Leon and The Script.”
Kevin McCabe, SVP of Promotion & Publicity for EMI Music, added: “Bauer have always been strong supporters of Coldplay throughout the years, so we are delighted to be able to build on that relationship to create something special for all their listeners with a band that are at the top of their game right now. Coldplay In:Demand will be an unmissable event – June 14th from 8pm is an appointment to listen!”
Absolute Radio are also broadcasting live coverage of Coldplay’s upcoming UK tour – they are airing the 1st June show from the Emirates Stadium along with a chat with the group. Coldplay are also headlining this year’s Capital FM Summertime Ball at Wembley Stadium on 9th June.