BAUER: Magic returns to the top in London

Magic 105.4 has returned to the top commercial spot in London with 2.174m listeners, up from 1.951m last quarter and 1.993m last year.

The Bauer station has both more listeners and hours than closest rivals – Global Radio owned Capital FM and Heart.

Share wise, Kiss 100 takes 2nd place ahead of Global brands but comes in 3rd when calculating listeners – moving ahead of Heart in 4th.

At breakfast, Magic 105.4 has number 1 commercial Breakfast show in London for hours and share, with Neil Fox. He’s got a 16% year on year reach increase, 35% year on year increase in hours and a share of 6.6% – up 44% year on year.

Around the country, the new Steve and Karen Breakfast Show on Metro Radio has helped the station increase listeners and hours – both up year on year. But CFM has had a bad 12 months, dropping from 43% last year to 30%. It now has 74,000 listeners each week (down 33,000) – one of it’s lowest ever.

Dee Ford, Group Managing Director Radio, Bauer Media, said: “We’re delighted to see increases for Bauer in reach, hours, share and commercial share this quarter in what are very strong RAJAR figures for the company. Even more delighted when you compare this performance to our competitors. Our continued commitment to local and national audiences has paid off through strong performances from our Place and Passion Portfolios, led by phenomenal results from Magic and Kiss in London. This London performance in particular, we believe, is down to great programming choices, talented presenters and brilliant events that captured the feel-good factor across an unforgettable summer.”

Posted on Thursday, October 25th, 2012 at 12:15 am by RadioToday

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