Global Radio has secured the sponsorship of Vodafone for the annual Capital FM Summertime Ball, held each year at Wembley Arena.
The deal means Vodafone customers can buy tickets 48 hours before everyone else, and the phone company will promote Vodafone VIP and Vodafone Freebees.
As headline partner to the Summertime Ball, Vodafone will be promoted throughout the lead up to the event with a multi platform campaign. Additionally to the teaser tag lines and live reads on air, there will be lots of digital and social media support across Capital FM. Vodafone will also be supported at the event itself with extensive branding and experiential activity.
Mike Gordon, Managing Director Commercial at Global Radio said: “The return of Vodafone as our partner for this year’s Summertime Ball is very exciting news. We’re looking forward to this year’s event, and once again being able to deliver some great results for Vodafone.”
The Summertime Ball supports Capital’s flagship charity, Help A Capital Child, with a donation being made from the proceeds of the event.
Acts will be announced soon.