LBC 97.3 starts ad-funded Business Show
Former ITV News reporter Daisy McAndrew is joining LBC 97.3 to host a new ad-funded radio show with O2 Business.
Daisy, who was previously Special Correspondent and Economics Editor at the television company, will broadcast live each Sunday evening targeting small businesses.
In the first hour-long programme, Richard Reed, co-founder of the Innocent Drinks brand, and Claude Littner from The Apprentice will be joining Daisy live in the LBC 97.3 studio. Future guests will include Jo Malone and ‘Superwoman’ Nicola Horlick.
Daisy McAndrew said: “I am thrilled to be hosting this exciting programme in which we will set LBC 97.3 listeners up for the week with everything they need to know to get the most out of their businesses.”
As part of the six-figure deal, brokered by ZenithOptimedia’s branded content division Newcast, O2 Business will also sponsor the radio station’s weekday business bulletins and the LBC 97.3 app – plus create a special week-long report looking at small enterprises. The series has been created by Global Radio with VCCP, O2’s Creative Division.
Zoe Hominick, Head of SMB Marketing at O2: “We are delighted to work with LBC 97.3 on this new partnership. Over the next eight weeks, our aim is to help, inspire and connect with London’s small businesses as we showcase the benefits of the Office 365 package from O2 Business. LBC 97.3 offers the perfect platform for us to do that.”
LBC 97.3’s Managing Editor James Rea: “There has never been a better time for us to join with O2 Business and launch this exciting new series, as we equip our listeners with the best tips and tricks on how to succeed in business. With Daisy McAndrew now part of the LBC 97.3 team, our business programming is a firm part of London’s Biggest Conversation”