40.1% of new cars now have DAB as standard

Future plans for the progress of DAB are being announced today at the Radio Festival, including that 40.1% of new cars now have digital radio as standard.

In her first public speech as BBC Director of Radio, Helen Boaden, together with Managing Director D of Bauer Radio Dee Ford and Founder and Executive President of Global Radio Ashley Tabor, confirmed the progress made on digital radio and shared their plans for a digital future.

It follows news earlier today that the BBC has confirmed its plans to increase DAB coverage for its national network stations from 94% to 97% with the addition of 162 new transmitters starting at the end of 2013.

After the Government decision on radio switchover local DAB coverage would be further expanded to 90%.

Helen Boaden, BBC Director of Radio, says: “The BBC believes that digital is the future of radio, and the steps the industry have taken so far provide a firm foundation for a future transition – led by our audiences – to primarily digital transmission.”

Dee Ford, MD Bauer Radio, says: “An announcement about radio switchover this year is the next important step in radio’s development in the UK. Alongside the BBC and Arqiva, we have been the most significant investor in the UK digital radio infrastructure.

“We’re hugely proud of what’s been achieved so far with digital-only national stations showing the fastest audience growth across all areas of radio but it’s just the start. A positive in-principle decision will provide certainty for consumers and industry about the long-term future for the radio industry.”

Ashley Tabor, Founder and Executive President of Global Radio, says: “A positive decision this year from the Government on DAB is essential for the future of local radio. It will ensure vital local DAB coverage targets are met, something to which all stakeholders – the Government and the major broadcasters – are committed. And the benefit for the public is clear – millions more listeners will be able to enjoy their local radio stations on DAB, alongside the national stations already enjoying near FM coverage on DAB.”
ther to deliver a successful transition to digital, and ensuring that no listener is left behind.”

Mike Hawes, CEO of the Society of Motor Manufacturers and Traders says: “Vehicle manufacturers are investing millions in digital radio, which is increasingly fitted as standard in new cars. This is backed up by a fast-growing range of aftermarket conversions. The industry will be ready for the switchover and we look forward to government announcing its decision later this year.”


Posted on Monday, October 14th, 2013 at 11:56 am by RadioToday UK

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