First commercial deal for Capital XTRA

Capital XTRA has launched its first commercial partnership since the station went live, teaming up with headphone maker Skullcandy.

The campaign, which runs for four months October, will feature on-air advertorials, station promotions, events and digital activity.

There will be three different themes running across three separate bursts of activity. Each burst will drive listeners to the website to answer questions to win Skullcandy products. Digital activity for the campaign will feature homepage takeovers, mobile app sponsorships and mobile banners on the Capital XTRA app.

Capital XTRA went on air earlier this month, replacing Choice FM and taking national digital space used by Smooth 70s, which has since closed down.