New digital transmitters in Herefordshire and Worcestershire means BBC Hereford & Worcester, Free Radio and Sunshine Radio join the DAB line-up.
The new multiplex was officially switched-on this morning by Harriett Baldwin, MP for West Worcestershire, and Worcester Warrior rugby player Craig Gillies.
BBC Hereford & Worcester, Free Radio and Sunshine Radio were all broadcasting live from the event at Sixways Stadium, home ground of the Worcester Warriors Rugby Club. Local TV and press also attended to cover the switch-on live.
Ginny Murfin from Sunshine Radio said: “It’s great that Sunshine Radio will be available to listeners on DAB in Herefordshire and Worcestershire for the first time, bringing local news and music to our listeners with the digital benefits of easy tuning and scrolling information.”
Jeremy Pollock, managing editor of BBC Hereford & Worcester said: “We are delighted that BBC Hereford & Worcester is now available on DAB and our listeners can receive our programmes, news and sport in digital quality. It’s an important step for this area and an exciting day for local radio.”
The three new transmitters cover 530,000 people in Herefordshire and Worcestershire.