Australia promotes DAB+ with billboards
A major outdoor advertising campaign is underway in Australia promoting the uptake of DAB+ digital radio.
The commercial radio industry in the country is continuing to drive awareness of digital radio in five cities with DAB+ with the launch of an extensive outdoor billboard and bus side campaign, plus a series of three new Father’s Day radio ads playing on 42 radio stations.
Banners such as the one above promote “25 extra free to air stations and digital sound quality” to help add to the 2.8 million people, or 21.4% of people listening to DAB+ digital radio each week.
Nearly 1.2 million more people listen to DAB+ digital radio than radio on internet and 1.8 million digital radio devices have been sold, including in 100,000 vehicles.
Commercial Radio Australia chief executive officer, Joan Warner said: “Five years on Australians are embracing digital radio. Listening to live, local radio in the car is important to our listeners and the number of vehicles sold with a DAB+ digital radio is an outstanding result, showing great support from the automotive industry in Australia.”
16 different Australian vehicle brands are now offering DAB+ as either standard or an option. The number of vehicle brands has doubled in Australia since 2013 when only eight manufacturers supported DAB+ digital radio, and progress is expected to continue with 26 vehicle manufacturers internationally offering DAB+.
DAB+ is available in Sydney, Melbourne, Brisbane, Adelaide and Perth.