Portsmouth licence re-advertised by Ofcom
Ofcom has re-advertised the Portsmouth local radio licence at the request of the current licence holder Celador.
The growing radio company asked the regulator to cut short this licence, and the Weston-super-Mare licence, for reasons not published.
Now anyone can challenge Celador for the 12 year licence, by submitting a full application by 3pm on 2nd December 2014 along with a £5k non-refundable application fee. The licence is offered for a service designed to cover the city of Portsmouth, and the immediately surrounding area, using 107.4 FM.
The Breeze currently transmits on this frequency at 200W from Fort Southwick but applicants are free to propose an alternative transmitter site to cover the adult population of 300,485.
The station originally launched as Radio Victory (not to be confused with the original station of the same name) in 1999 part owned by TLRC and Portsmouth FC. It changed its name to The Quay a year later and ownership was later transferred to Quadrant Media – a joint venture between TLRC and Portsmouth FC, in which the company also joint owned Spirit FM and Isle of Wight Radio in 2009.
This failed in 2010 and the licence was sold to Celador who launched The Breeze which now uses the frequency to relay all programming from Southampton, with the exception of local news and commercials. The current format includes a ‘strong commitment to local news’.
Celador had no comment to make when contacted by RadioToday.