Bauer's Cash for Kids raises £9.1million
Bauer Radio’s ‘Mission Christmas’ campaign has raised over nine million pounds for charity, up a million on last year’s £8m raised.
Celebs including Ant & Dec and comedian John Bishop help promote the campaign, which delivers gifts to disadvantaged children across the UK.
Fundraising activities are driven by local brands across the entire Bauer Radio City Network, including Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Sheffield’s Hallam FM and Edinburgh’s Forth One. Together they asked listeners to buy an extra gift or make a donation. Alongside Bauer‘s City Network coverage, the campaign received additional support and airtime from Magic FM’s digital simulcast, Planet Rock and heat Radio.
‘Mission Christmas’ was supported by their partner, Foresters, the International Financial service organisation for the fourth consecutive year. As well as financial support, Foresters also provided 2,660 volunteers to help with the packing of presents and organising of events around the UK.
There was also a new relationship with Dreams for 2014, who signed up as the first National Retailer for the campaign. They operated as a key network of drop off and cash collection points mobilising their 160 plus stores across the UK.
Sally Aitchison MD of Cash for Kids said: “The ‘Mission Christmas’ campaign touches the lives of so many children within our communities for whom Christmas without gifts from our listeners would be an altogether bleaker time. This year’s results are once again simply incredible and we continue to break our own records year after year”