RAJAR: 50% of houses now have DAB radio

For the first time, over half of all UK households now have DAB radio, giving 27 million adults access to DAB.

The latest RAJAR figures also show DAB listening hours grew 13% year on year with total digital listening hours showing 10.6% year on year growth.

Listening to analogue radio declined to a new low of 53.7% and digital listening in cars grew by 48% year on year and now accounts for almost 17% of all in car listening.

In London digital listening extended its lead over analogue listening (47.3% vs 45.9%) and commercial radio enjoyed strong digital growth, attracting a higher digital share than the BBC for the first time (40.1% vs 39.5%).

Ford Ennals, CEO of Digital Radio UK, said: “The Q2 2015 listening data is great news for digital radio and for DAB in particular. It demonstrates that the growth of digital listening and digital stations is the key source of growth in the sector and shows an accelerating growth of DAB which is eclipsing the other digital platforms. Clearly listeners love listening on DAB and that is why it is the key long term broadcasting platform for the future.”

The leading digital-only station is BBC 6 Music with 2.06 million listeners, re-establishing its lead over BBC Radio 4 Extra (1.95 million). BBC Radio 5 Live Sports Extra attracted a record audience of 1.62million, a growth of 77% year on year. Overall almost 56% (55.7%) of BBC Radio 5 Live and BBC Radio 5 Live Sports Extra’s audience was on a digital platform.

Absolute 80s is the No 1 commercial digital only station growing by 29% to a new record of 1.6 million listeners, closely followed in second place by sister station, Kisstory, which grew by 33% to 1.5million listeners. The majority of Bauer Radio’s listening is via digital (53.3%) with Absolute Radio boasting 79% of its listening to digital platforms.

Meanwhile, Global Radio’s LBC, having launched nationally on D1 in 2014, showed strong digital growth of 41% to 771k digital listeners. Capital XTRA grew on digital platforms by 27% to 511k digital listeners, whilst the Gold Network grew by 22% to 612k digital listeners with over 50% of its listeners being digital for the first time (51.6%).

Jazz FM has increased its weekly audience to 560,000, up 23% quarter on quarter, the highest audience since 2013. Weekly reach in London is also up to a record 319,000, up 36% quarter on quarter, with exceptionally high average listening hours of 6.0, higher than many FM stations in London.

Jonathan Arendt, CEO Jazz FM said: “These are great audience figures reflecting the increasing attraction of jazz across the UK and come on the heels of another stellar turnout at Love Supreme 2015. Record listener numbers and loyalty are as good as it gets.”

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Posted on Thursday, August 6th, 2015 at 12:02 am by RadioToday UK

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