UTV’s proposed business radio station talkBUSINESS has given up its slot on Digital 2 in favour of a deal with Share Radio.
The Sound Digital line-up was promised to be delivered in full by the consortium, with the company saying it will not “roll back on its commitments following the award of the licence”. But Share Radio fits the description of a business talk station provided by UTV – with the only difference being the provider of the service.
Share Radio provides a money and business offering designed to help people to become more confident in handling everyday finance.
Managing Director of Share Radio Gavin Oldham said: “We are delighted to be achieving our strategic objective of national broadcasting in Spring 2016, and look forward to working closely in partnership with UTV and the other consortium members of Sound Digital. Share Radio’s output is very appropriate for national transmission, and we look forward to providing our sponsors and other partners with a broad and growing audience over the years ahead.”
Scott Taunton, Chief Operating Officer of UTV Media plc said: “The launch of the UK’s second national multiplex in early 2016 will deliver the most significant expansion in listener choice in a generation.
“Our agreement with Share Radio ensures provision of a high quality business and financial channel in accordance with our licence commitments to Ofcom, whilst enabling UTV to focus on ensuring a successful launch for our three exciting new national services Virgin Radio, talkRADIO and talkSPORT 2.”
Sound Digital is looking at a launch early next year for at least 15 new channels on a transmitter network covering a large amount of the UK population.