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5 live looks for new sonic logo and imaging

BBC Radio 5 live has invited demos to create a new sound for the station but has specifically ruled out any traditional sung jingles.

Richard Maddock, Commissioning Editor for 5 live / 5 live sports extra says he is looking for an “authentic, ambitious and attention-grabbing package that will cut through on medium wave and digital platforms”. He says the package should reflect the “emotion, energy and honesty that is evident in the output and have warmth and personality”.

But the station will once again shy away from fully sung jingles, as Richard adds, “We are looking for an instrumental package only, not a sung logo”.

All BBC radio stations put out similar ‘Opportunity to Bid documents’ inviting companies to bid for work. BBC Radio 1 also stipulated no sung jingles for its breakfast show after Chris Moyles left in 2012 – a RadioToday story which hit the national headlines.

The invitation confirms the station is retaining its current strapline “First for Breaking News and the Best Live Sport”.

The package will be on an ‘all rights’ basis – allowing the BBC to fully own the package in perpetuity and exclusively. The composer will retain their composer rights and BBC Worldwide, on behalf of the BBC, will take its full available share of publishing rights (i.e. Rights split 50% to Composer: 50% to BBCW).

The final package will include a 60 second Top of Hour sequence bed, weather, travel and a number of different tags and stings.

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