Jamie Theakston and Emma Bunton will head the line-up on a new national DAB station this month from Global.
Heart extra, to be broadcast on D1, will launch on February 29th and include Jenni Falconer, Mark Wright and Jason Donovan on the schedule as well.
The move means the London breakfast presenters will go up against regional Heart breakfast presenters on digital radio, as local Heart stations continue to broadcast on DAB. *The station will play non-stop music 9am till 7pm then simulcast Heart.
This follows Global’s launch of Capital XTRA, Smooth Extra, LBC and Radio X on the national D1 DAB platform, all joining Classic FM.
Ashley Tabor, Global’s founder & executive president, said: “Today’s announcement marks another important step for Global and for Digital radio. Heart extra will bring even more of the nation’s most popular commercial radio brand to audiences right across the UK on the D1 platform.
“Our strategy of brand extension and investment in building audiences on national DAB is very clear. We’re driving digital radio take up and more and more of our listeners are enjoying our radio stations on DAB than ever before.”
Gary Stein, Heart’s managing editor, said: “We know our listeners love the feel good music they hear on Heart and now they can listen to even more hits and ‘more music variety’ on Heart extra. Heart is the biggest commercial radio brand in the UK and we’re excited about taking this next step to make it even bigger and better.”
*Updated to remove reference to Club Classics during the day.