BBC increases audience around the world

The BBC reaches a record weekly audience of 348 million people worldwide, a 13 per cent increase on last year, according to new figures released today.

For the second year running, radio comes in second with 147m listeners, compared with television on 162m. Digital has 80m. In total, 152m are accessing BBC news in English; 201m in another language. The audience for non-English language TV (91m) is nearly as big as the audience for non-English language radio (94m).

The figures – the BBC Global Audience Measure – represent the combined measured reach of international content, both news and entertainment, for the year 2015/16.

They show that the BBC’s weekly global news audience has increased by 38m people, or 13 per cent, to a total of 320 million.

BBC World Service English radio has again shown a significant audience upturn, with an audience of 66m.

The BBC World Service has seen its audience increase to 246m, from 210m last year. This growth is largely driven by new TV news bulletins in languages other than English.

BBC Global News Ltd, which comprises BBC World News and bbc.com, has seen its audience grow to 108m.

Francesca Unsworth, Director of BBC World Service Group, says: “These are fantastic results which show the BBC going from strength to strength around the world and demonstrate the global appetite for accurate, impartial news.

“We’re about to begin the biggest expansion of the World Service since the 1940s, thanks to the additional funding agreed by the UK Government last year.

“This will ensure we reach more people than ever, especially in countries where media freedom is under threat.”

Tim Davie, Director of Global and CEO of BBC Worldwide, comments: “BBC Worldwide continues to fuel international audiences’ appetite for premium content, and in the second year of the Global Audience Measure, we’ve reached 36.4m people per week across our owned and operated TV and digital platforms providing a 27.4m incremental contribution to the Corporation’s total.”

Posted on Tuesday, May 3rd, 2016 at 3:44 pm by RadioToday

You might also like

Comments are closed.