More Radio celebrated a sell-out crowd for its first major event since the group of Sussex radio stations rebrand in April this year.
The concert, in Steyne Gardens Worthing last Saturday, has been an annual fixture since the Worthing radio station (Splash FM) went for the Worthing licence back in 2002. Last Saturday, the six hour open-air music festival played to a capacity audience of 5,000 under its new brand “More Radio Live!”
This year a kids zone was added, complete with giant bouncy castle and face painting. Breakfast co-host, Hayley Hammond, was part of the face painting team who were kept busy with a continual stream of children.
More Radio Programme Controller, Chris Birks commented “This was our first big event as More Radio and so important to get it right; we couldn’t be happier! We know our Worthing audience have loved the event over the years and I was thrilled to see a positive reaction from our listeners in Mid Sussex, Eastbourne and Hastings who made the journey over – the sunshine played its part too.”
More Radio’s Group Operations Director, David Cunningham, who leads the planning for the event added: “This event continues to grow and it is a pleasure for us to bring so much positive energy together, some of the comments we’ve had so far are just incredible.”
This year’s bill continued the long standing tradition of local bands, including a debut by popular 80s band Synthony 101. Band leader David Clement commented “The platform, professionalism hospitality and opportunity you offer to bands like ours is second to none and is very much appreciated”.
David Continued: “Off the back of our performance we may have the opportunity to play at next year’s IOW Festival which is amazing”.
During the evening a collection was held for Cancer United, the More Radio (Worthing) Charity of the Year, raising £745.