Fictitious radio station Forever FM – as heard on BBC 1’s Car Share – has been turned into a real thing and put on the small-scale DAB multiplex in Manchester.
The service is promising to be ‘different, good, positive, fun and joyous’, and features the voice of North West radio stalwart Rob Charles, who’s heard as breakfast DJ Mike on the Peter Kay comedy series which is currently in its second series.
Forever FM says it will broadcast no news, and will just play uplifting singalong music 24-hours a day.
The station is being run by former Key 103 and Capital presenter Steve Penk, who told RadioToday: “Peter Kay’s eclectic taste in music is very similar to my own, which is why the idea to turn it into a real radio station appealed to me. If people like the real Forever FM that’s great, if they don’t, there’s no great loss. I just wanted to make it come alive and take it from being a make believe radio station to a proper functioning 24/7 radio station. Something that little bit different, variety and more choice for listeners is always a good thing.”
Penk already runs Radio Dead and the Steve Penk Wind-Up Channel. As well as being on DAB in Manchester, where Car Share is filmed, Forever FM is streaming online and via the ‘Steve Penk Radio’ app. Steve says other multiplexes wanting to re-broadcast Forever FM should get in touch with him.
Rob Charles, who has been on stations including Century 105, Rock FM and The Bee, tells us: “When Penky called me with the idea of turning Forever FM into a real and proper radio station, I jumped at the chance. I think it’s a brilliant idea, it’s something positive and fun. Steve made it happen because he has a passion for music, radio and being creative. So many radio stations these days just play the same songs over and over again, but Forever FM will be full of surprises and songs people love, that you simply don’t hear played on the radio these days anywhere else.”
Steve adds: “Rob’s voice is instantly recognisable and that’s exactly what I’m looking for. You can’t help but smile when you hear Forever FM and we need more things in the world that make us smile and happy. I wanted to do it as a tribute really to Peter Kay, Sian Gibson, Paul Coleman, Tim Reid and the whole team behind TV’s Car Share, I hope they like it and enjoy listening.”