Manchester minimux to carry 28 radio stations
The small-scale DAB trial in Manchester operated by Niocast is to carry at least 28 radio stations by the end of the month, and it still won’t be full.
Nine new services are being added soon, including Vinejuice, Radio Diamond and Trafford Sound; community stations Fever FM, Radio Sangam and Flame CCR; Mi-Soul; nineties revival station NonStop90s; and Likwid – described as ‘free flowing music to open your mind!’.
It’s the only multiplex in the world to carry as many services – and is made possible by almost all of stations transmitting via DAB+.
Niocast Digital’s Director of Operations, David Duffy said: “We are delighted to be able to give more services the opportunity to bring their content to listeners via our DAB platform. We are now adding to the variety and choice of listening in Manchester with another nine fantastically diverse radio stations”.
Niocast’s Director of Programming and Content, John Evington: “DAB promised higher quality than FM and more listener choice but failed dismally on both counts. Many of the ‘new’ services were simply brand extensions of existing stations – some of them in mono and relying on ‘clunky’ automation systems. I think it’s fair to say that, for most listeners, the first impression of DAB was disappointing.
“The game changer for us is the adoption of the more efficient DAB+ standard which means we can address both of the historical shortcomings of DAB by delivering high quality audio whilst, at the same time, bringing a greater number and range of services to air”.