Oxford’s Destiny 105 plans rebrand to The Fox

Community radio station Destiny 105 is planning to change its name to The Fox after three years of broadcasting as Destiny.

The station, originally known as OX105, will change on May 30th. Bosses say the name “Destiny 105” was originally chosen due to links with local music groups and to demonstrate that as an independent station it “controlled its own destiny”. However, the name caused some confusion with listeners, many of whom are not aware of the station’s local connections.

“The Fox name was chosen to reflect the station’s mission of being “For Oxford”, said Jonathan Cohen, Managing Director.

Fox FM originally broadcast from Oxford from 1989 to 2009 before rebranding as Heart but the trademark for Fox FM in the Radio broadcasting services category remains with Heart’s owner Global.

Posted on Tuesday, May 23rd, 2017 at 11:10 am by RadioToday

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