Ofcom has said no to a request from MuxCo mid and west Wales to extend its coverage area to include Swansea.
The application was subject to a consultation, which received an objection from SwitchDigital – the operator of the Swansea DAB multiplex. The only other responses were two individuals who backed the proposal.
MuxCo said it wanted to “formally incorporate coverage [of the city and county of Swansea] that the multiplex already delivers”. But Ofcom said that since the proposal would not provide a service in an unserved area as the MuxCo service is already being transmitted in the Swansea area, its provision would not in itself enhance consumer choice in terms of the services available in the Swansea area (listeners would continue to receive the services they are able to receive currently) or result in an increase in competition in that area.
Switchdigital argued that any increase in the attractiveness of the Mid & West Wales multiplex to potential service providers would be at the expense of its own Swansea multiplex.
Martin Mumford, Group Managing Director at Nation Broadcasting and majority shareholder in MuxCo Wales told RadioToday he notes Ofcom’s decision.
MuxCo mid and west Wales currently carries Radio Pembrokeshire, Radio Carmarthenshire, Swansea Bay Radio, Nation Radio, Dragon Radio, Heart, BBC Radio Wales and BBC Radio Cymru.