Urban station BBC Radio 1Xtra is marking its 15th birthday this month with updated jingles.
They’ve been made by production company ReelWorld and feature new vocal talent. They’ll be broadcast alongside the imaging made for the station by the same firm two years ago.
ReelWorld European Sales Manager Paul Fernley told RadioToday: “It’s been great to work with the team at 1Xtra to evolve the sound of their original ReelWorld package with these new IDs. The station might be 15 years old, but it’s never sounded fresher.”
Many of the voices featured on the package are students at the BIMM Institute’s colleges across the UK.
Digital station 1Xtra turned 15 last week, having launched in the summer of 2002.
Formerly a presenter at BBC Radio 1, Briggy Smale is Artist Portfolio and Talent Manager at BIMM: “It’s great to see our students given a platform to shine. We know we have some awesome talent at BIMM, and we can’t wait to hear more of them on 1Xtra!”
Listen to the new imaging for yourself below: