BBC World Service extends content in Nigeria
The BBC has launched two new services this week – BBC Igbo and Yoruba – for Nigeria and the West and Central Africa region.
The Igbo service is mainly for audiences in eastern and southeastern Nigeria as well as the large Igbo speaking diaspora. The Yoruba service targets south-west Nigeria, Benin and Togo, as well as other parts of the diaspora. These fully digital services will include short format audio, video, graphics and illustrations.
Twice daily, the teams will produce an episode of BBC Minute – keeping people in touch with the world in 60 seconds. The editorial agenda will include news, trending topics, sports, entertainment, business, health, education and women.
The Igbo minute is taken by a number of radio stations in Nigeria; Anambra Broadcasting Station, Blaze FM, Odenigbo FM, Imo Broadcasting Corporation-Orient FM, Solid FM and Telemagic group. The Yoruba Minute is taken by Adaba FM, Lagelu FM, Kwara Radio and OSBC Radio.
Peter Okwoche, Editorial Lead on the project, says: “Both services will concentrate on original journalism from their target regions but will also feature stories from Africa and the main global stories. BBC Igbo and Yoruba will provide a platform for debate on the main issues of interest to audiences and give voices to a wide spectrum of people. There will also be a strong focus on women.”
Oluwatoyosi Ogunseye, Head of West Africa, says: “Delivering content and engaging with the Igbo and Yoruba audiences in their mother tongues is authentic, exciting and refreshing. The BBC is passionate about original journalism that adds value and this is what we want to achieve with these services. These platforms will deliver independent, objective and original news to meet the needs of our audiences in Nigeria and West Africa.”