The line-ups have been confirmed for Global’s newest stations – Heart North Lancashire & Cumbria, and Smooth Lake District – which launched today.
Heart’s logo includes the new frequency block of 96-104, representing the 96.9, 102.3 and 103.2 FM frequencies, whilst Smooth uses 100-102 to reflect 100.1, 100.8 and 101.4.
Heart has taken over from The Bay and will feature Danny Matthews remaining on Breakfast, Chris Kirk on Drive (and Saturday Breakfast) and Alex Cribb on Sunday at 12pm.
Smooth is the new name for Lakeland Radio and has John Pye on Breakfast, Tim Littlechild on the Smooth Drive Home and Paul Jordan will host his own weekend show from 2-6pm every Saturday and Sunday.
Ashley Tabor OBE, Founder & Executive President of Global, said: “We’re excited to welcome new listeners from across the North West to Heart and Smooth. From today we’ll be bringing the best music, news and entertainment to the area, continuing our strategy of national brands delivered locally and building on the fantastic local stations that we’ve been lucky enough to recently inherit.”