Mix96 breakfast show team drive to France in an EV

Mix96 is celebrating Green Month throughout March and is sending its breakfast show presenters to France in an electric vehicle.

Ben Moseby and Nia Visser are driving from Aylesbury to its twin-town of Bourg-en-Bresse in a Nissan Leaf – a round trip of 1200 miles.

The duo set off on Tuesday morning and Ben tells RadioToday: “I hold the Guinness world record for naming Beatles songs from their opening lyrics so it can’t be harder than that right? ….Right?”

Nia adds: “I’ve bought snacks and drinks and I’ve researched some of the best cheese shops in Bourg-en-Bresse so I feel pretty confident this trip will be a success”

Whilst there, they’ll be the focus of an official reception by the town’s Mayor and will go on-air with Radio Scoop – the local commercial radio for Bourg-en-Bresse.

As well as celebrating Green Month, Mix96 is also celebrating it’s 25th birthday this year. MD Max Hailey says: “It’s amazing to be at the heart of our community and now we’re extending our reach by going to our twin-town.

“I’m not sure they know what they’re in for.”

Mix96 is part of the UKRD Group and is now owned by Bauer Media.

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8 Comments
  1. Adrian says

    But how long will they be at the heart (maybe an unfortunate use of phrase) of their community following the Bauer takeover?.

    1. Nick says

      Bauer have not nationalised any of their breakfast shows. They tend to keep these programs. Don’t Panic Adrian.

      1. Radio Geordie says

        Don’t panic yet!
        Many of these licences they’ve bought up recently will be so they can merge and re-launch them as either Hits Radio or Greatest Hits Radio.

        1. Nick says

          There’s been no such announcement

          1. Radio Geordie says

            Not yet!
            Why do you think they bought up all these licences?
            Just because it hasn’t happened doesn’t mean it won’t. And just because past stations they bought haven’t been re-branded still doesn’t mean it won’t happen. Many of these ‘heritage’ stations are networked in all but name.
            Radio City, Metro Radio, Hallam FM et. all make references to being part of the ‘Hits Radio’ network. Usually the first signs of networked re-branding.
            Just look what they did in the Midlands recently.

  2. Michael Bolton says

    Mix are getting some of the highest listening numbers in thier history, Living in the area they work hard with the resources they have to be totally locally focused Their staff work very very hard at being seen and visible.

  3. Radio Geordie says

    I’m guessing that it’ll take the best part of a month given that a Nissan Leaf can’t do much more than 70 miles on a single charge.

  4. Joe Smith says

    So they are promoting Green Month by making a totally unnecessary journey?

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