Bauer’s newest radio station, Country Hits Radio, has launched this morning at 10 with Chris Young’s Raised on Country.
Well known country music radio host Baylen Leonard kicked off proceedings and was joined by fellow station host Una Healy from The Saturdays.
The full schedule is below, and includes Jennie longdon on Breakfast and Lou Nash in the afternoons. Later today, Ty Bentli will be broadcasting his 5pm show from The Academy of Country Music Awards in Las Vegas.
Former Signal 1 Breakfast Show co-host Emma Jones is also hosting a weekly show, after quitting early mornings last week.
Film studio Entertainment One is sponsoring the station to promote upcoming movie Wild Rose: an uplifting story following one young woman’s dream to make it as a country singer from Glasgow to Nashville with Jessie Buckley, Julie Walters and Sophie Okonedo.
Simon Kilby, Chief Revenue Officer Bauer Media said: “Our insight has uncovered a clearly defined and valuable audience of contemporary country music lovers within the previously untapped Hits Radio Network. This launch partnership with Entertainment One’s Wild Rose is a brilliant fit for the modern demographic of 25-44 year olds immersing themselves in this exciting genre.”
“This bespoke creative campaign will capture our audience’s imagination celebrating this uplifting film with a soundtrack of the very best pop country music, and the artists bringing the UK’s fastest growing music genre into the mainstream.
The bespoke Country Hits Radio and Entertainment One campaign, which is brokered by Zenith, runs from 5th-14th April and encompasses branded content across radio and digital platforms with credits, live reads and spotlights.
— Gary Stein (@garystein) April 5, 2019
Country Hits Radio schedule:
0700-0900 – Country Hits At Breakfast weekdays with Jennie Longdon
0900-1000 – Country Hits Throwback weekdays with Jennie Longdon and with Una Healy on Saturdays
1000-1300 – Baylen Leonard including Could Have Been Country and Country Champion
1300-1700 – Lou Nash
1700 – 2000 – The Ty Bentli Show from Nashville
2000-0000 – Country Hits Evenings
Fri 2000-0000 Emma Jones
09:00 -13:00 – Una Healy
13:00 -17:00 – Naomi Kent
17:00 – 21:00 – Scarlett Howard
21:00 – 00:00 – Emma Jones
13:00 -16:00 – The Front Porch with Baylen Leonard
16:00 – 20:00 – Emma Jones – Country Hits Weekend
20:00 – 23:00 – Matt Spracklen