High Peak Radio and Ashbourne Radio to rebrand

High Peak Radio and Ashbourne Radio are changing their names to Imagine Radio from November 4th.

They are being changed by new owners Helius Media Group to share resources with sister station Imagine Radio in Stockport.

The two stations will keep local breakfast and drive shows, but the rest of the output will be networked with Imagine Radio.

Damian Senar and Craig Pattison will be remaining with the stations to present the local programmes.

Helius Media Group CEO, Mike Taylor told RadioToday: “Since acquiring High Peak and Ashbourne Radio in June, it has become evident change of direction is required.

“Rebranding the stations enables us to align the business to our sales strategy and enable the stations to grow, following the key appointments we have made. I am also really pleased we are maintaining local programming for the region. Incidents like the Whaley Bridge dam show how key local radio is to the local community.”

Ofcom recently agreed on a Format change to allow High Peak Radio and Ashbourne Radio to only provide three hours of locally-made programmes on a weekday, and none on the weekend.

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