Love Sport, previously broadcasting on DAB in London, has started broadcasting nationally on Sound Digital using DAB+.
The station has bought Panjab Radio’s slot after it ceased broadcasting across the UK last week.
Kelvin MacKenzie, the founder of Love Sport, told RadioToday: “Despite the intense efforts of our competitors to frustrate us we have finally got to air nationally, bringing an alternative voice to UK sports radio.”
“With over half of (52%) Love Sports listeners aged 15-34 compared with just 29% of talksports audience, Love Sport are the fresh new voice of UK sports radio.
“We look forward to supplying new voices in the commercial sports broadcast market. As I always say; Love Sport is more Harry Kane, while Talksport are reaching for the walking cane.”
Love Sport will now introduce fan-based programming for football clubs around the UK covers over 40 teams.
New Love Sport fans shows include:
- Manchester United & Manchester City
- Newcastle, Sunderland and Middlesborough in the North East
- Aston Villa, West Brom, Wolves, Birmingham and Nottingham Forest in the Midlands
- Celtic and Rangers north of the border, and Swansea and Cardiff in Wales
- Portsmouth, Southmapton and Bournmouth on the South Coast
Plus Leeds, Sheffield United & Sheffield Wednesday, Preston and Bristol City will all have their own dedicated shows focusing in-depth on their clubs.
Sound Digital is also currently advertising for a new service to join the line-up.
Justice for the 96.
Don’t give the cretinous Kelvin a second.
.
Oh get over it.
Suggest you try telling the families of the 96 dead to “get over it”.
hello Kelvin!
No one is is listening to this mess of a station. No one.
Well kelvin is.
Shame whoever issued the press release can’t spell Middlesbrough or Bournemouth!?!
or Southampton. But Kelvin doesn’t care about places like that. He just cares about London. And breasts.
Kelvin MacKenzie? No thanks.
Middlesbrough.