Hot Radio creates partnership with local bus company

Poole’s community radio station Hot Radio, along with its new digital brand extension Hot Gold, are appearing on local buses in a new commercial deal.

Yellow Buses, which covers roads in Bournemouth, Christchurch and Poole, has partnered with the services to sponsor the events guide.

David Squire, Managing Director at Yellow Buses, explained, “We are delighted to support Hot Radio and Hot Gold with this tie up between Yellow Buses, the areas locally owned and locally operated bus company and Hot Radio and Hot Gold, the areas local community radio station.

“We are sponsoring the Hot’s On guide and we have our commercial bus rap playing on the station, plus we will be running competitions and partnering outside events.”

Kevin Scott of Hot Radio added: “Hot Radio and Hot Gold are delighted to partner with this locally owned company that shares a community focused attitude mirroring the one we have at Hot. These two brands working together with dual marketing makes total sense and means we can reach more of the community.

“I believe we can actively support each other and our wider community long into the future and we both endeavour to make the BCP Conurbation better for all.”