Nation Broadcasting is bringing back Swansea Bay Radio once more following Bauer’s decision to rebrand The Wave as Hits.
Kev Johns, Phil Hoyles and Steve ‘Wiggy’ Wiggins will form the main schedule as the name returns on St David’s Day.
It’ll be the 7th rebrand for the 102.1 frequently, having been originally known as Swansea Bay Radio, followed by 102.1 Bay Radio, Nation 80s, Nation Hits, Swansea Bay Radio, Breezy Radio and Easy Radio.
Wiggy served on The Wave, Swansea Sound and Real Radio for many years and will host daytimes on Swansea Bay Radio.
Phil Hoyles takes on the drivetime show with former Swansea Sound Breakfast host Kev Johns looking after Sunday mornings on the new station.
Kev previously hosted Swansea Sound Breakfast but was taken off-air in 2020.
Wiggy said: “I’m delighted to be back on air across Swansea and South West Wales. I’ve always had a great connection with the people in the area and look forward to keeping everyone company through their working day.”
Kev Johns said: “I’m really looking forward to joining the team at Swansea Bay Radio and be part of truly local radio for our City and the surrounding area. It’s great to be back!”
Nation’s Executive Chairman Jason Bryant said, “With The Wave disappearing, and with the city having already lost Swansea Sound, we’re stepping in to make sure local people can continue to hear local voices and local content. Playing the best hits of the 90s, 00s and now, Swansea Bay Radio will perfectly complement our larger Wales-wide stations, Nation Radio and Dragon Radio.”
Swansea Bay Radio launches on St David’s Day, March 1st and will be available on 102.1 FM, DAB digital Radio and on the Nation Player website and mobile phone app.