KISS is rolling out a major new brand identity across broadcast, social, events and marketing, and RadioToday has your first look at the new logo.
Bauer Media Audio UK says the move is designed to support growth across audio and digital platforms, with a sharper focus on how younger audiences listen, watch and scroll.
The new look has been developed with NOT Wieden+Kennedy London and is now being introduced in phases, including an outdoor advertising campaign.
Bauer says the updated identity builds on 40 years of KISS and puts music, mood, audience and content at the centre of the brand.
The station says the rebrand is aimed at creating a stronger and more consistent presence across platforms, with content spanning dance, R&B, entertainment, sport, gaming, fashion and beauty.
The current KISS logo with blocked “K” was introduced 20 years ago, and before that it used a heart symbol by reversing the second S in the word KISS.
Prior to that change, it had the same logo since it launched in the 1980s. See Logopedia for the details.
Anne-Marie Lavan, Chief Marketing Officer at Bauer Media Audio UK, said the station was “taking that to the next level” and creating something “more distinctive, more consistent”.
Bauer said the refreshed identity is intended to help KISS show up differently across feeds and airwaves, while opening up more opportunities for audiences and advertisers to connect with the brand.
