Global has taken its Formula 1 podcast onto London’s biggest screens with a new 3D outdoor campaign.
Up To Speed is being promoted with full-motion anamorphic creative appearing across high-impact digital sites, including the Outernet, where a racing car appears to accelerate out of the display.
Additional bespoke content has been created for digital escalator screens on the London Underground, showing a large F1 tyre cascading past commuters to create an immersive visual moment in busy travel hubs.
The campaign was delivered by Global’s in-house creative, marketing and PR teams, working with agency Tommy, and is designed to bring the podcast’s energy into physical spaces across the capital.
Host Jolie Sharpe said: “I’m so impressed with Global’s creative efforts to promote the show and I think it all looks incredible.”
The podcast features a line-up including Will Buxton, Naomi Schiff, David Coulthard and Jolie, offering insight, reaction and behind-the-scenes access to Formula 1.
David Coulthard said: “Together I believe we can provide insights to the world of Formula 1 and answer the questions that the race fans want answered.”
Produced by Global Studios, Up To Speed has reached one million downloads since launching in February, alongside strong engagement across social platforms.